How Agentic AI is Helping Advertisers Find CTV Audiences

In the News
October 8, 2025

How Agentic AI is Helping Advertisers Find CTV Audiences

A new, agentic AI chatbot is helping advertisers find actionable, targeted audiences on connected TV (CTV) within minutes

This new feature of AI is cutting out the friction that’s long plagued data collaboration. Ian Baer offers a perspective on how many gathered data signals are not necessary for specific advertising campaigns. Agentic AI is creating a more efficient process for advertisers to connect with audiences, brining togethor agentic AI with household identity to reach local audiences.