A Proprietary AI System That Decodes Human Behavior and Purchasing Decisions, Eli Directs Brands on Who to Prioritize, What to Say and Where to Invest

Capstone Network hospitals and health organizations—past and present—are now equipped with a new AI-driven tool from marketing insights leader Sooth

Marketing isn't just data—it's emotion. Ian Baer reveals how empathy-driven insights can double your ROI

57% of customers are less loyal than in 2020. Loyalty programs aren’t saving them. It’s time to rethink what brand loyalty really means

Stop marketing to stereotypes. Learn why brands must ditch generational labels and embrace data-driven personalization to better engage today’s diverse consumers

H&M's White Lotus collab shows fashion's new power move: partnering with hit TV shows to drive sales and cultural buzz

93% of behavior is driven by real-life needs—yet most brands ignore it. That’s how budgets get wasted and customers walk away

Pharma’s trust problem is growing. Ian Baer explains why patients trust influencers over brands—and how “dark social” could be the fix

TikTok’s back—but it’s not the whole game. To reach Gen Z and drive ROI, brands need to look beyond the algorithm and into real communities

Pharma's trust crisis deepens as AI, misinformation, and politics fuel social media skepticism. Ian Baer reveals how to rebuild credibility

Misinformation and AI-generated content are eroding trust in pharma marketing. Discover how companies can rebuild credibility in the digital age

A Bold and Playful Twist on Valentine’s Day Gifting

Discover which Super Bowl 2025 ads scored big with audiences and why, featuring top brands like Stella Artois, GoDaddy, and Nerds

Pharma's trust crisis deepens as AI, misinformation, and politics fuel social media skepticism. Ian Baer reveals how to rebuild credibility

Pharma's trust crisis deepens as AI, misinformation, and politics fuel social media skepticism. Ian Baer reveals how to rebuild credibility

Ian Baer applauds OpenAI’s Super Bowl spot for making AI feel accessible—proving that demystifying tech is key to winning average Joes

Super Bowl ads cost more than ever—but the real impact starts after the 30 seconds. Pair it with second-screen strategy to drive ROI

Super Bowl ads cost $8M, but without emotional connection and second-screen engagement, brands risk losing ROI to competitors

Ian Baer joins BeanCast 769 to unpack AI's role in marketing, shifting consumer behaviors, and the future of brand trust

Advertisers brace for a potential TikTok ban, seeking alternatives while hoping for a political solution to keep the platform active in the US

AI won’t save your brand. Smart strategy will. See what actually separates leaders from the pack.

Post-election, consumers crave authenticity over ads. Is your brand keeping up or stuck in the past?

Brand loyalty isn't what it used to be. Ian Baer of Sooth unpacks how shifting consumer behaviors and fragmented media are reshaping loyalty in today's market

Dunkin and Sabrina Carpenter shake things up with a cheeky espresso ad that proves Gen Z still loves a good laugh—with their caffeine

Ian Baer reveals how Gen Z is reshaping pharma—from brand trust to M&A decisions

Data is everywhere—but empathy is rare. Ian Baer’s Sooth uses AI to decode emotional needs, helping brands truly connect and drive results

Discover 19 expert strategies to seamlessly integrate AI into your business operations in 2025, enhancing efficiency and innovation

Ian Baer’s Sooth uses AI to decode what 200M consumers feel—turning emotional insight into marketing performance

Discover how brands can harness emotional intelligence to connect in a cautious, divided consumer climate—and turn uncertainty into opportunity

Loyalty is broken. 77% of programs fail—but emotional connection can boost customer value by 43% and extend loyalty by 2 years

Ian Baer joins The BeanCast to discuss AI's early role in marketing, social media's political impact, and evolving retail trends

Constant pressure in the marketing industry often leads to safe, stagnant campaigns—stifling creativity, innovation, and real connection

Ian Baer returns to The BeanCast to dive into the latest trends in brand strategy, emotional marketing, and what’s next for smart, customer-first brands

Boomers outpace Gen Z in choosing organic beauty, recycling, and online research—reshaping the sustainable beauty market

Ian Baer shares how emotional insight and AI are reshaping customer experience, driving deeper loyalty and real results

Celebrity endorsements work for Gen Z—just not on TV. To see real ROI, meet them where they actually pay attention

Boomers don’t buy because of celebrities. In fact, 66% are less likely to—so your influencer campaign might be doing more harm than good

Gen Z shops on social—but not how you think. Ian Baer reveals they trust their own judgment over influencers when choosing brands

Boomers are 32% more likely to choose brands offering personalized service—making emotional connection a key driver of loyalty and ROI

Posting nonstop on Facebook with no ROI? If Boomers are your target, the problem might be the platform

The Harris campaign uses platform-specific content—memes on TikTok, threads on Twitter, and stories on Instagram—to connect with younger voters

Chasing Gen Z? Your audience is deep in TikTok, Discord, and Tumblr—so why are you still spending on platforms they’ve left behind?

Ian Baer on Rethink Marketing: Why emotional insight—not just data—drives brand loyalty in the age of AI and impulse decisions

Ad creativity isn’t dead—it’s just lost its empathy. Ian Baer shows how AI can bring it back by making ads feel human again

Emotional intelligence in marketing means using data to understand and empathize with customer motivations—not just predict what they’ll buy

Emotional intelligence in marketing drives brand loyalty and differentiation by creating authentic, empathetic connections with customers

Ian Baer highlights the emotional nature of marketing, the gaps in healthcare messaging, and how data can build empathy, trust, and brand authenticity

Pharma marketing in 2024 evolves with AI-driven personalization, emotional resonance, and a shift towards authentic, patient-centric messaging

Gen Z shops with values, not ads. Ian Baer on how startups can connect through authenticity, not just algorithms

Unlock the emotional needs of your audience with Sooth’s data-driven insights, helping brands connect, convert, and build lasting customer loyalty

Sooth’s new AI-driven engine empowers content marketers to harness empathy at scale, boosting customer value, loyalty, and marketing effectiveness

Ian Baer explains why Gen Z shops for inspiration, not just products—reshaping how brands must connect emotionally to stay relevant

Gen Z is reshaping pharma M&A. Ian Baer reveals how their values and digital habits are influencing industry strategies

Sooth reveals what really moves consumers—fast. Its patent-pending method delivers emotional insights at the speed of consumerism.

Ian Baer joins Pop-Marketing to decode emotional data, nostalgia, and the shift from spokespeople to true brand advocates

Ian Baer of Sooth shares strategies for capturing Gen Z's attention through emotional connection and authentic engagement in pharma marketing

Loyalty programs offering exclusive access and perks drive stronger brand loyalty by creating emotional connections and repeat engagement

Ian Baer explores why emotional engagement is essential in B2B marketing and how a more customer-centric sales journey is reshaping the industry

Ian Baer on CPG Scoop: How emotional connection, Gen Z, and AI are reshaping brand loyalty and consumer behavior

Ian Baer joins Kurt Donnell to explore Gen Z buying behavior, emotional marketing, and the shifting consumer mindset in today’s digital landscape

AI often fails in retail & CPG. Learn from experts why—and how to make it work. Real pitfalls, smarter strategies, and actionable insights

Gen Z is rewriting wealth rules—favoring digital tools, authenticity, and real-time advice over traditional financial institutions

Ian Baer shares 35 years of brand strategy insights, from 'Bewitched' to Sooth, on The Bad Pod's Episode 65

Ian Baer joins The BeanCast to share insights on the latest marketing trends, brand strategy, and the evolving role of emotional intelligence in advertising

Ian Baer explains why U.S. companies can no longer remain silent on the war in the Middle East—and how their response shapes public perception

Ian Baer reveals a method to emotionally connect with audiences using AI-driven psychographics and Sooth’s emotional framework

Gen Z women turn to Kylie and Kendall Jenner for financial advice, favoring relatable role models over traditional experts

Gen Z flipped the script—now they teach the tech. As older viewers stream more than ever, what industry will they disrupt next?

Airbnb partners with celebrities to offer free stays amid supply-demand imbalance, but concerns remain over whether the strategy will revive the brand

Ian Baer Introduces B2I: A New Marketing Model Focused on Emotional Connections

Discover how balancing inspiration and impulse is the secret to driving modern sales—connecting emotionally and converting in the moment

Ian Baer and Jeremy Shere discuss how B2B marketers can effectively engage Gen Z by understanding their motivations, values, and consumer behavior

Target’s marketing backlash shows what happens when you try to please everyone—and end up alienating everyone instead

Sooth founder Ian Baer on why emotional connection isn’t soft—it’s the edge brands need to actually matter to customers

Explore the four realities reshaping marketing and discover if customer loyalty is really dead or simply evolving in today’s fast-changing landscape

Discover why emotions now take precedence over facts in marketing and how this shift is reshaping the way brands connect with consumers

Explore the four key realities transforming marketing, showing why timing isn’t everything and what truly drives success today

Explore how anticipation drives success in the age of impulse buying, and discover the four transformative realities reshaping modern marketing

Ian Baer and Tomi Lahren debate Disney’s shift from damsels to modern heroines on Piers Morgan, exploring its impact on brand and marketing strategy

Gen Z shops with purpose, not just price. If your brand isn’t meeting them at the point of inspiration, you’re missing the moment

Explore Gen Z shopping habits—from social media inspiration to influencer-driven purchases—and what brands must know to stay relevant

Genius or downfall? Musk's Twitter rebrand has people guessing—but when your personal brand is bigger than the platform, anything can happen

Ian Baer discusses Elon Musk's Twitter rebrand on Piers Morgan Uncensored, weighing its potential impact on the platform's future

Ian Baer teams up with Kestrel Consulting, bringing AI-powered emotional insights to redefine brand strategy for executive leaders

All marketing is B2I—Business to Individual. Today’s brands must connect on a personal level to engage and drive loyalty

Explore how the lines between B2C and B2B marketing are blurring in today’s landscape, and what that means for brand strategy and customer engagement

Ian Baer joins Televisionation: Curren¢y to reveal how Sooth turns emotional insight into a roadmap for marketing empathy and effectiveness

With work and personal time blending for over 65% of people, brands must shift from B2B or B2C thinking to a B2I—Business to Individual—approach

1 in 5 Gen Zers make 6 figures—and most shop through social. Is your brand ready to meet them where the money actually moves?

Gen Z doesn’t just buy stuff—they curate experiences. If your brand isn’t part of that story, you’re not making the cut

82% of consumers expect brands to reflect their values through CSR—but the impact of purpose-driven messaging varies widely across generations

Brand equity’s great—until it loses to impulse. Winning in the moment means building loyalty that shows up when it counts

Ian Baer explains how Gen Z's demand for authenticity is reshaping luxury fragrance marketing

Ian Baer joins Fox to break down how social media is reshaping elections, brand backlash, and the DeSantis digital misfire

Despite growing interest in local foods, major brands continue to resonate—especially with younger consumers—driving relevance and brand loyalty

Amazon's ad model thrives in downturns. Discover 5 reasons why its data-rich, performance-driven approach keeps brands investing—even in recessions

Sooth reveals Gen Z’s strong social media activity, with nearly half preferring brands that offer direct purchases on TikTok and Snapchat

A new Sooth study reveals how social media, relationships, and gamification shape Gen Z consumer behavior, using AI-powered data analysis

Forget funniest or most famous—Sooth reveals which Super Bowl ads actually moved consumers, using emotional science to separate hits from hype

Marketing’s stuck chasing small wins. Sooth reveals the fix: deeper consumer understanding that eliminates bias and boosts performance