Capstone Network hospitals and health organizations—past and present—are now equipped with a new AI-driven tool from marketing insights leader Sooth

TVOT returns to New York City on November 21st, offering industry-leading speakers and exclusive networking opportunities for media professionals

Unlock the emotional needs of consumers with Sooth

Consumers make decisions faster than ever, and emotional connection is the only factor that can keep up

Brand loyalty isn’t what it used to be

Marketers must anticipate how each generation will balance youthful ideals with the challenges of adulthood

Creating engaging collaborations that boost sales and connect with consumers

Knowing why people buy is the key to real marketing ROI

Deep dive into the digital trust landscape and what it means for Pharma

Understanding the full social media landscape is the key to turning engagement into ROI

How Pharma Can Take Control of the Social Media Narrative

Navigating Social Media’s Shifting Landscape

A Bold and Playful Twist on Valentine’s Day Gifting

At $8 million for 30 seconds, the stakes have never been higher

Rebuilding Trust: Pharma's Role in the Media Landscape

Ian Baer discusses how brands can navigate misinformation

Ian Baer weighs in to discuss "The Intelligence Age"

Ready to create an experience that lasts?

Brands must leverage second-screen engagement to create lasting emotional connections

Ian joins the BeanCast to Discuss the Latest in Marketing News

Marketers are maintaining ad investments while exploring alternative platforms and preparing for potential shifts

Brands that embrace it as a growth tool—not just a cost-saver—will stay ahead

Brands must embrace patriotism, new media, emotional buying, and adaptability

Ian Baer discusses the evolution of brand loyalty on The Agile Brand Podcast

Shaking up coffee culture with star power and instant espresso

Sooth founder, Ian Baer, featured in top pharmaceutical podcast

Most purchases—by companies or consumers—are fueled by emotions and impulses

Data means nothing if brands won't use it to solve customer problems

Our AI transforms data on 220M adults into actionable insights in days, redefining what's possible

AI-driven insights to help brands forge emotional connections and optimize marketing strategies with precision and efficiency

The Power of Emotion: Overcoming a Cautious, Divided Consumer Climate

Struggling with Customer Retention? You’re not alone!

Brands that create emotional connections can excel in the age of impulse buying

AI’s early role in marketing, social media’s influence on politics, and retail trends

Pressure in the marketing industry leads to stagnant campaigns

Ian Baer returns to The Bean Cast to discuss the latest in brand strategy

Brands Must Prioritize Social Media and E-Commerce to Engage Gen Z Shoppers

To Engage Baby Boomers, Focus on Price, Personalized Service, and Word-of-Mouth Over Social Media

Sooth study shows Baby Boomers outpace Gen Z in sustainability and online beauty product research

Ian Baer, founder of Sooth, leverages over 30 years of marketing experience and heads brand storytelling

Gen Z's Celebrity Endorsements Boost Brand Appeal, But Traditional Media Falls Short

Celebrity Endorsements Could Backfire When Targeting Baby Boomers

Sooth® Founder Reveals Gen Z Shops Based on Personal Judgment, Not Just Social Influence

The Sooth study reveals baby boomers prioritize personalized service and environmental values, are less influenced by brands, and use social media for travel inspiration

Targeting Baby Boomers? Ditch Facebook for More Effective Screen Strategies

The Harris Campaign Tailors Content for Each Platform to Effectively Engage Younger Voters Online

To Reach Gen Z, Focus on TikTok, Discord, and Tumblr for Community Engagement

Ian Baer joins the Rethink Marketing Podcast to explore how brands can balance data with emotional relatability, highlighting the evolving role of AI in building customer loyalty

Ian discusses AI's role in reducing market failures, the importance of empathy in customer loyalty, and the evolution of the advertising industry

Emotional intelligence in marketing uses data to understand and empathize with customers’ motivations, not just predict purchases

Emotional intelligence in marketing builds loyalty and brand differentiation through empathetic, authentic customer connections

Ian highlights the emotional and impulsive nature of marketing decisions, the limitations in healthcare marketing, and the importance of using data to build empathy and authenticity

Industry executives dive into trends like utilizing AI and influencers for content creation, personalizing messages to the patient, combatting the spread of misinformation and much more in a roundtable discussion

How Gen Z’s values-driven approach to buying urges brands to be transparent and informative to engage effectively

Sooth's new AI-driven engine helps companies quickly harness empathy to boost customer value and loyalty, making it a powerful tool for content marketers

Gen Z's search for inspiration, rather than products, demands empathetic marketing, emphasizing that brands must understand this generation's unique emotional landscape to succeed

Ian Baer discusses our recent research on major behavioral shifts in Gen-Z and how pharmaceutical and healthcare brands can adapt to engage this elusive generation

Sooth® uncovers emotional insights quickly with a patent-pending method

Joe Cox and Ian Baer discuss how the Sooth Method™ boosts marketing

Ian Baer shares insights on how pharmaceutical companies and healthcare advertising agencies can adjust their strategies to appeal to Gen-Z

Discussing humanizing marketing data, leveraging nostalgia, and distinguishing spokespeople from brand advocates

Loyalty programs like exclusive access entice consumers and increase brand loyalty

Ian Baer discusses the importance of emotional engagement in B2B marketing and how the evolving sales journey is becoming more customer-centric

Ian Baer discusses customer retention in emotional brand connection, the influence of Gen Z on consumer behavior, and the role of AI in consumer needs

Ian Baer and Kurt Donnell discuss the emotional landscape of consumers, Gen Z's unique buying behaviors, and the psyche of marketing

Insights and Strategies from Industry Leaders to Overcome AI Challenges

Gen Z are best engaged by financial brands through meaningful storytelling, education, and content that resonates with their experiences rather than conventional advice

Ian Baer discusses advertising strategy with The Bad Pod

Ian Baer joins The BeanCast to share insights on the latest marketing trends, brand strategy, and the evolving role of emotional intelligence in advertising

Ian Baer explains that US companies can't afford to remain silent when it comes to the war in the Middle East

Women aged 18-24 are influenced by celebrity figures like Kylie and Kendall Jenner for financial guidance over traditional experts

Ian Baer talks with "If You Market It They Will Come" about the foundation of all successful marketing… audience connection

How the Sooth Method Elevates Marketing Performance

Facing more supply than demand, Airbnb has partnered with celebrities to offer free stays in their homes, though concerns may impact its effectiveness in revitalizing the company

Ian Baer Introduces B2I: A New Marketing Model Focused on Emotional Connections

Mastering Inspiration and Impulse: The Key to Modern Sales Success

Ian Baer and Jeremy Shere discuss how B2B marketers can engage Gen Z by understanding their motivations and values

Where did Target go wrong after the "anti-woke" backlash? (Spoiler alert) Thinking about the needs of all of its customers is a good start

Sooth Founder Ian Baer: The Power of Emotional Connection in Customer-Brand Relationships

Four Realities Transforming Marketing: Is Customer Loyalty Truly Dead or Just Evolving?

Uncover Why Emotions Take Precedence Over Facts in Marketing's Evolving Landscape

Four Key Realities Transforming Marketing: Timing Isn't Everything in Episode Three

Discover How Anticipation Fuels Success in Marketing's Impulse Era Amid Four Transformative Realities

Ian Baer and Tomi Lahren debate Disney’s shift from damsels to modern heroines on Piers Morgan, exploring its impact on brand and marketing strategy

Gen Z prioritizes inspiration and influence over brand loyalty, engaging with social media for entertainment and purchasing to feel connected to trends

Do you know these shopping habits?

Is the rebranding of Twitter by Elon Musk a stroke of genius, or a death knell for the platform?

Ian Baer weighs in on Twitter rebrand on Piers Morgan Uncensored

Sooth has partnered with Kestrel Consultants to bring marketing insights, methodologies, and client branding through consumer understanding and emotional intelligence

All Marketing is Brands to Individuals-- B2I

Exploring the Blurring Lines Between B2C and B2B Marketing in Today's Landscape

Ian Baer discusses on Televisionation: Curren¢y how Sooth decodes emotional decision-making to enhance marketing effectiveness and create a "roadmap to empathy"

Who is really making decisions?

Most of Gen Z start their purchase journey on social media

95% of purchase behavior is driven by the desire for an experience

82% of Consumers Demand Brand Alignment with Values Through CSR, but Impact Varies by Generation

Should brands that are investing heavily to build brand equity be fighting to win at the moment of impulse?

The lipstick effect's appeal lies in consumers' need for control over their appearance during uncertain times, offering emotional relief amid broader chaos

Ian Baer discusses how social media will impact the 2024 Elections, the DeSantis announcement, Target backlash, and more

Despite the popularity of local foods, brands continue to resonate, aiming to appeal to younger audiences and driving brand loyalty