A Proprietary AI System That Decodes Human Behavior and Purchasing Decisions, Eli Directs Brands on Who to Prioritize, What to Say and Where to Invest
Capstone Network hospitals and health organizations—past and present—are now equipped with a new AI-driven tool from marketing insights leader Sooth
Marketing isn't just data—it's emotion. Ian Baer reveals how empathy-driven insights can double your ROI
57% of customers are less loyal than in 2020. Loyalty programs aren’t saving them. It’s time to rethink what brand loyalty really means
Stop marketing to stereotypes. Learn why brands must ditch generational labels and embrace data-driven personalization to better engage today’s diverse consumers
H&M's White Lotus collab shows fashion's new power move: partnering with hit TV shows to drive sales and cultural buzz
93% of behavior is driven by real-life needs—yet most brands ignore it. That’s how budgets get wasted and customers walk away
Pharma’s trust problem is growing. Ian Baer explains why patients trust influencers over brands—and how “dark social” could be the fix
TikTok’s back—but it’s not the whole game. To reach Gen Z and drive ROI, brands need to look beyond the algorithm and into real communities
Pharma's trust crisis deepens as AI, misinformation, and politics fuel social media skepticism. Ian Baer reveals how to rebuild credibility
Misinformation and AI-generated content are eroding trust in pharma marketing. Discover how companies can rebuild credibility in the digital age
A Bold and Playful Twist on Valentine’s Day Gifting
Discover which Super Bowl 2025 ads scored big with audiences and why, featuring top brands like Stella Artois, GoDaddy, and Nerds
Ian Baer applauds OpenAI’s Super Bowl spot for making AI feel accessible—proving that demystifying tech is key to winning average Joes
Super Bowl ads cost more than ever—but the real impact starts after the 30 seconds. Pair it with second-screen strategy to drive ROI
Super Bowl ads cost $8M, but without emotional connection and second-screen engagement, brands risk losing ROI to competitors
Ian Baer joins BeanCast 769 to unpack AI's role in marketing, shifting consumer behaviors, and the future of brand trust
Advertisers brace for a potential TikTok ban, seeking alternatives while hoping for a political solution to keep the platform active in the US
AI won’t save your brand. Smart strategy will. See what actually separates leaders from the pack.
Post-election, consumers crave authenticity over ads. Is your brand keeping up or stuck in the past?
Brand loyalty isn't what it used to be. Ian Baer of Sooth unpacks how shifting consumer behaviors and fragmented media are reshaping loyalty in today's market
Dunkin and Sabrina Carpenter shake things up with a cheeky espresso ad that proves Gen Z still loves a good laugh—with their caffeine
Ian Baer reveals how Gen Z is reshaping pharma—from brand trust to M&A decisions
Data is everywhere—but empathy is rare. Ian Baer’s Sooth uses AI to decode emotional needs, helping brands truly connect and drive results
Discover 19 expert strategies to seamlessly integrate AI into your business operations in 2025, enhancing efficiency and innovation
Ian Baer’s Sooth uses AI to decode what 200M consumers feel—turning emotional insight into marketing performance
Discover how brands can harness emotional intelligence to connect in a cautious, divided consumer climate—and turn uncertainty into opportunity
Loyalty is broken. 77% of programs fail—but emotional connection can boost customer value by 43% and extend loyalty by 2 years
Ian Baer joins The BeanCast to discuss AI's early role in marketing, social media's political impact, and evolving retail trends
Constant pressure in the marketing industry often leads to safe, stagnant campaigns—stifling creativity, innovation, and real connection
Ian Baer returns to The BeanCast to dive into the latest trends in brand strategy, emotional marketing, and what’s next for smart, customer-first brands
Boomers outpace Gen Z in choosing organic beauty, recycling, and online research—reshaping the sustainable beauty market
Ian Baer shares how emotional insight and AI are reshaping customer experience, driving deeper loyalty and real results
Celebrity endorsements work for Gen Z—just not on TV. To see real ROI, meet them where they actually pay attention
Boomers don’t buy because of celebrities. In fact, 66% are less likely to—so your influencer campaign might be doing more harm than good
Gen Z shops on social—but not how you think. Ian Baer reveals they trust their own judgment over influencers when choosing brands
Boomers are 32% more likely to choose brands offering personalized service—making emotional connection a key driver of loyalty and ROI
Posting nonstop on Facebook with no ROI? If Boomers are your target, the problem might be the platform
The Harris campaign uses platform-specific content—memes on TikTok, threads on Twitter, and stories on Instagram—to connect with younger voters
Chasing Gen Z? Your audience is deep in TikTok, Discord, and Tumblr—so why are you still spending on platforms they’ve left behind?
Ian Baer on Rethink Marketing: Why emotional insight—not just data—drives brand loyalty in the age of AI and impulse decisions
Ad creativity isn’t dead—it’s just lost its empathy. Ian Baer shows how AI can bring it back by making ads feel human again
Emotional intelligence in marketing means using data to understand and empathize with customer motivations—not just predict what they’ll buy
Emotional intelligence in marketing drives brand loyalty and differentiation by creating authentic, empathetic connections with customers
Ian Baer highlights the emotional nature of marketing, the gaps in healthcare messaging, and how data can build empathy, trust, and brand authenticity
Pharma marketing in 2024 evolves with AI-driven personalization, emotional resonance, and a shift towards authentic, patient-centric messaging
Gen Z shops with values, not ads. Ian Baer on how startups can connect through authenticity, not just algorithms
Unlock the emotional needs of your audience with Sooth’s data-driven insights, helping brands connect, convert, and build lasting customer loyalty
Sooth’s new AI-driven engine empowers content marketers to harness empathy at scale, boosting customer value, loyalty, and marketing effectiveness
Ian Baer explains why Gen Z shops for inspiration, not just products—reshaping how brands must connect emotionally to stay relevant
Gen Z is reshaping pharma M&A. Ian Baer reveals how their values and digital habits are influencing industry strategies
Sooth reveals what really moves consumers—fast. Its patent-pending method delivers emotional insights at the speed of consumerism.
Ian Baer joins Pop-Marketing to decode emotional data, nostalgia, and the shift from spokespeople to true brand advocates
Ian Baer of Sooth shares strategies for capturing Gen Z's attention through emotional connection and authentic engagement in pharma marketing
Loyalty programs offering exclusive access and perks drive stronger brand loyalty by creating emotional connections and repeat engagement
Ian Baer explores why emotional engagement is essential in B2B marketing and how a more customer-centric sales journey is reshaping the industry
Ian Baer on CPG Scoop: How emotional connection, Gen Z, and AI are reshaping brand loyalty and consumer behavior
Ian Baer joins Kurt Donnell to explore Gen Z buying behavior, emotional marketing, and the shifting consumer mindset in today’s digital landscape
AI often fails in retail & CPG. Learn from experts why—and how to make it work. Real pitfalls, smarter strategies, and actionable insights
Gen Z is rewriting wealth rules—favoring digital tools, authenticity, and real-time advice over traditional financial institutions
Ian Baer shares 35 years of brand strategy insights, from 'Bewitched' to Sooth, on The Bad Pod's Episode 65
Ian Baer joins The BeanCast to share insights on the latest marketing trends, brand strategy, and the evolving role of emotional intelligence in advertising
Ian Baer explains why U.S. companies can no longer remain silent on the war in the Middle East—and how their response shapes public perception
Ian Baer reveals a method to emotionally connect with audiences using AI-driven psychographics and Sooth’s emotional framework
Gen Z women turn to Kylie and Kendall Jenner for financial advice, favoring relatable role models over traditional experts
Gen Z flipped the script—now they teach the tech. As older viewers stream more than ever, what industry will they disrupt next?
Airbnb partners with celebrities to offer free stays amid supply-demand imbalance, but concerns remain over whether the strategy will revive the brand
Ian Baer Introduces B2I: A New Marketing Model Focused on Emotional Connections
Discover how balancing inspiration and impulse is the secret to driving modern sales—connecting emotionally and converting in the moment
Ian Baer and Jeremy Shere discuss how B2B marketers can effectively engage Gen Z by understanding their motivations, values, and consumer behavior
Target’s marketing backlash shows what happens when you try to please everyone—and end up alienating everyone instead
Sooth founder Ian Baer on why emotional connection isn’t soft—it’s the edge brands need to actually matter to customers
Explore the four realities reshaping marketing and discover if customer loyalty is really dead or simply evolving in today’s fast-changing landscape
Discover why emotions now take precedence over facts in marketing and how this shift is reshaping the way brands connect with consumers
Explore the four key realities transforming marketing, showing why timing isn’t everything and what truly drives success today
Explore how anticipation drives success in the age of impulse buying, and discover the four transformative realities reshaping modern marketing
Ian Baer and Tomi Lahren debate Disney’s shift from damsels to modern heroines on Piers Morgan, exploring its impact on brand and marketing strategy
Gen Z shops with purpose, not just price. If your brand isn’t meeting them at the point of inspiration, you’re missing the moment
Explore Gen Z shopping habits—from social media inspiration to influencer-driven purchases—and what brands must know to stay relevant
Genius or downfall? Musk's Twitter rebrand has people guessing—but when your personal brand is bigger than the platform, anything can happen
Ian Baer discusses Elon Musk's Twitter rebrand on Piers Morgan Uncensored, weighing its potential impact on the platform's future
Ian Baer teams up with Kestrel Consulting, bringing AI-powered emotional insights to redefine brand strategy for executive leaders
All marketing is B2I—Business to Individual. Today’s brands must connect on a personal level to engage and drive loyalty
Explore how the lines between B2C and B2B marketing are blurring in today’s landscape, and what that means for brand strategy and customer engagement
Ian Baer joins Televisionation: Curren¢y to reveal how Sooth turns emotional insight into a roadmap for marketing empathy and effectiveness
With work and personal time blending for over 65% of people, brands must shift from B2B or B2C thinking to a B2I—Business to Individual—approach
1 in 5 Gen Zers make 6 figures—and most shop through social. Is your brand ready to meet them where the money actually moves?
Gen Z doesn’t just buy stuff—they curate experiences. If your brand isn’t part of that story, you’re not making the cut
82% of consumers expect brands to reflect their values through CSR—but the impact of purpose-driven messaging varies widely across generations
Brand equity’s great—until it loses to impulse. Winning in the moment means building loyalty that shows up when it counts
Ian Baer explains how Gen Z's demand for authenticity is reshaping luxury fragrance marketing
Ian Baer joins Fox to break down how social media is reshaping elections, brand backlash, and the DeSantis digital misfire
Despite growing interest in local foods, major brands continue to resonate—especially with younger consumers—driving relevance and brand loyalty
Amazon's ad model thrives in downturns. Discover 5 reasons why its data-rich, performance-driven approach keeps brands investing—even in recessions
Sooth reveals Gen Z’s strong social media activity, with nearly half preferring brands that offer direct purchases on TikTok and Snapchat
A new Sooth study reveals how social media, relationships, and gamification shape Gen Z consumer behavior, using AI-powered data analysis
Forget funniest or most famous—Sooth reveals which Super Bowl ads actually moved consumers, using emotional science to separate hits from hype
Marketing’s stuck chasing small wins. Sooth reveals the fix: deeper consumer understanding that eliminates bias and boosts performance
Most purchases, whether by consumers or companies, are driven by emotion and impulse—not logic—making emotional clarity essential to effective marketing
Decision fatigue is undermining marketing effectiveness. Ian Baer of Sooth outlines a solution: emotionally intelligent strategies that resonate
A Proprietary AI System That Decodes Human Behavior and Purchasing Decisions, Eli Directs Brands on Who to Prioritize, What to Say, and Where to Invest