How Sooth Turns Emotional Insight Into Brand Loyalty

Ian Baer recently spoke to Dr. Tamar Aynet’s Buyer Behavior class, offering a deep dive into how Sooth uniquely addresses the emotional needs of consumers. Unlike traditional marketing agencies that focus solely on demographics or past behavior, Sooth uses a proprietary blend of data, AI, and emotional intelligence to decode why people make decisions. Baer shared how this human-centered approach gives brands a strategic edge—helping them connect more authentically, influence more effectively, and build lasting loyalty.

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