Predictive Marketing Intelligence
What It Is
SEE is the scoring engine that ranks emotional, behavioral, and situational signals by how much they influence action. It’s the foundation of the Sooth System—instantly actionable on its own, and multiplied by every other Sooth solution.
What Makes It Different
SEE makes the 93% of signals most brands miss immediately visible—and usable. It doesn’t just reveal emotional drivers; it ranks them by impact, so every decision starts from verified insight with zero guesswork.
What You Get
Ranked emotional drivers by audience, segment, and category
Decision impact scoring: intensity, frequency, and pathway to action
Over 3 quadrillion signal combinations processed
91% predictive accuracy across use cases
The path to better decisions starts with your Signal Snapshot. Click "Let's Talk" above to get started.
Sooth Core FACTs
Know who to reach, what to say, and where it will work—before you spend a dollar.
What It Is
A precision-built audience intelligence system that reveals what drives your customers, prospects, competitors, and missed opportunities—before they act.
What Makes It Different
We replace demographic segmentation, behavioral proxies, and static personas with data-verified emotional, attitudinal, and situational drivers tied directly to action.
We draw from 220 million U.S. individuals, refreshed weekly and mapped across more than 100,000 unique signals—with coverage of 100 million more across 20 global markets.
We decode how people see themselves, make decisions, process change, and define value—then connect that directly to where they show up, how they choose, and what moves them to act.
What You Get
Audiences built from emotional, attitudinal, and situational drivers—not proxies or lookalikes
Decision models showing what people seek, what moves them, and what shuts them down
MediaLine: predictive channel strategy combining marketing mix modeling with real-time signal—so you know where to show up, and why it'll work
A unified set of truths aligning brand, media, creative, leadership, and internal teams
Built to Fit Your Brand, Budget, Scale, and Challenge
Core FACTs Express
One audience. Full emotional decoding. Investment-ready MediaLine guidance. Built for speed.
Core FACTs Signature
Scalable to any number of audiences. Full messaging and media strategy. Customizable by scope, region, and vertical.
Core FACTs Enterprise
Designed for complex segmentation, multinational execution, or layered B2B environments. Adds advanced mapping, message calibration, and internal team integration.
The path to better decisions starts with your Signal Snapshot. Click "Let's Talk" above to get started.
What It Is
SoothScore predicts creative performance by scoring emotional and behavioral alignment before launch, spend, or internal review. It works at any stage—from earliest idea to final execution—and is fully repeatable as your work evolves.
What Makes It Different
Most creative testing is slow, expensive, and one‑dimensional. SoothScore scores multiple rounds across multiple audiences—while benchmarking your work against everything else in market.
What You Get
Emotional resonance scores by concept, audience, and format
Test work at any stage—from concept board to finished execution
Creative comparisons across versions, campaigns, and competitors
Continuous signal-backed optimization—without re‑fielding
The path to the right creative starts with your Signal Snapshot. Click "Let's Talk" above to get started.
What It Is
SoothTracker is a signal-based SWOT—tracking brand momentum, emotional shifts, and competitive moves before they hit your KPIs.
What Makes It Different
It’s faster, cheaper, and more accurate than traditional competitive research—because it’s based on verified signal, not survey responses. Powered by SEE and fully audience-specific, it surfaces threats and opportunities early—so you can act, not react.
What You Get
Live SWOT view across audience, brand, and category
Visibility into whitespace and rising competitor signal
Momentum tracking: penetration, favorability, switching risk
Signal-backed guidance on where to defend, expand, or reposition
The path to smarter moves starts with your Signal Snapshot. Click "Let's Talk" above to get started.
RISE: Reclaim Intelligence Scoring Engine
See what’s working, what’s wasted—and how to protect your advantage.
What It Is
RISE scores your spending, messaging, media, and targeting to reveal where you’re winning, where you’re wasting, and where to improve. It’s built to audit, measure, and systematically replace
What Makes It Different
RISE closes the loop. It benchmarks emotional and behavioral performance across your funnel, showing where to double down—and where to walk away. Brands using the RISE system have reclaimed as much as 93% of wasted budget.
What You Get
Signal Audit: Predictive analysis of performance improvement potential
Performance Index: Benchmarks real-time results gains
Reclaim Index: Measures media and testing waste
Guidance on what to optimize, replicate, or replace
The path to smarter moves starts with your Signal Snapshot. Click "Let's Talk" above to get started.
Want to stop guessing—and start knowing what really drives your audience?
We'll build a customized Signal Snapshot that reveals what drives your audience—and what your competitors are missing.
We'll give you:
A live, private walk-through of real-time insights
Three strategic takeaways you can use immediately
A preview of how Sooth turns signal into performance
No dashboards. No demos. No AI theater.
Just a glimpse of the intelligence your brand could be using within weeks.
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