Predictive Marketing Intelligence
Sooth Core FACTs
Know who to reach, what to say, and where it will work—before you spend a dollar.
What It Is
A precision-built audience intelligence system that reveals what drives your customers, prospects, competitors, and missed opportunities—before they act.
What Makes It Different
We replace demographic segmentation, behavioral proxies, and static personas with data-verified emotional, attitudinal, and situational drivers tied directly to action.
We draw from 220 million U.S. individuals, refreshed weekly and mapped across more than 100,000 unique signals—with coverage of 100 million more across 20 global markets.
We decode how people see themselves, make decisions, process change, and define value—then connect that directly to where they show up, how they choose, and what moves them to act.
What You Get
Audiences built from emotional, attitudinal, and situational drivers—not proxies or lookalikes
Decision models showing what people seek, what moves them, and what shuts them down
MediaLine: predictive channel strategy combining marketing mix modeling with real-time signal—so you know where to show up, and why it'll work
A unified set of truths aligning brand, media, creative, leadership, and internal teams
Built to Fit Your Brand, Budget, Scale, and Challenge
Core FACTs Express
One audience. Full emotional decoding. Investment-ready MediaLine guidance. Built for speed.
Core FACTs Signature
Scalable to any number of audiences. Full messaging and media strategy. Customizable by scope, region, and vertical.
Core FACTs Enterprise
Designed for complex segmentation, multinational execution, or layered B2B environments. Adds advanced mapping, message calibration, and internal team integration.
The path to better decisions starts with your Signal Snapshot. Click "Let's Talk" above to get started.
What It Is
SoothScore tells you whether your creative will connect—and why—using verified emotional and behavioral signal from your actual audience.
Why It Matters
Most ideas get approved by instinct or committee—two common forms of cognitive bias that often keep the right work from your customers, SoothScore shows what resonates, what misses, and what moves people—before you commit time, budget, or belief.
What You'll Walk Away With
Emotional resonance scores by audience and concept
Comparisons across versions, formats, and pitches
Signal-backed answers to what to lead with—and what to leave behind.
The path to the right creative starts with your Signal Snapshot. Click "Let's Talk" above to get started.
SoothTracker
Know where your brand stands—and what's changing before anyone sees it coming.
What It Is
SoothTracker monitors brand performance against named competitors, showing how emotional affinity and brand penetration shift over time—updated weekly.
It's not a dashboard. It's a live, expert-delivered analysis of where your brand is gaining, where it's vulnerable, and where you can steal share from the competition.
Why It Matters
Traditional brand tracking is expensive, delayed, and backward-looking. SoothTracker delivers faster insight at up to 90% less cost—and tells you not just how you're doing, but how to win.
It surfaces competitive threats, switching risk, and emotional signal trends—so you can act before it impacts your business.
What You'll Walk Away With
Weekly updates on brand affinity and penetration across named competitors
Clear visibility into switching risk, whitespace, and brand vulnerability
Actionable insights on where to defend—and where to steal share
The path to smarter moves starts with your Signal Snapshot. Click "Let's Talk" above to get started.
Want to stop guessing—and start knowing what really drives your audience?
We'll build a customized Signal Snapshot that reveals what drives your audience—and what your competitors are missing.
We'll give you:
A live, private walk-through of real-time insights
Three strategic takeaways you can use immediately
A preview of how Sooth turns signal into performance
No dashboards. No demos. No AI theater.
Just a glimpse of the intelligence your brand could be using within weeks.
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