The way you think about marketing is about to change.
Sooth is where human understanding meets machine precision.
We’ve redefined predictive intelligence by focusing on what drives 93% of decisions: emotional, practical, and situational needs.
Blending AI, neuroscience, and behavioral psychology, our platform analyzes over 300 million individuals across the globe—cross-referencing 100,000+ data points to uncover what truly moves people.
With 95% predictive confidence, Sooth transforms that insight into smarter, faster decisions across:
Targeting with emotional precision
Messaging that matters
Media that connects
Go-to-market built for real life
Brands using The Sooth Method see up to 4x gains in response, engagement, and conversion—because we don’t guess. We know.
If you’re ready to see your audience differently, you’re in the right place.
Welcome to Sooth.
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Our Mission
To provide brands with precise, emotionally intelligent insights that enable profitable customer acquisition, retention, and growth.
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Marketing performance is facing a crisis. The Data & Marketing Association reports a 62% drop in effectiveness since 2022. Factors like audience fragmentation, brand parity, attribution issues, and the surge of impulse purchases (now 88% of consumer decisions) have made marketing results increasingly unpredictable. 72% of CMOs report inadequate budgets to meet marketing goals. In this landscape, emotional connection has become the most reliable driver of marketing success.
Harvard Business Review’s study, The New Science of Customer Emotion, found that emotional connection is the key to brand success. Brands with emotionally connected customers see 52% higher spending and 71% greater loyalty. Over time, emotionally connected customers have 4x the lifetime value and stay loyal for an average of 21 months longer. In a world of declining marketing effectiveness, emotional intelligence is the edge every brand needs.
Born from over two decades of marketing leadership, the Sooth Method is a breakthrough approach combining advanced data modeling and emotional insights. Over the past decade, this method has helped brands achieve performance improvements of 300% to 2400% within 90 days. The Sooth method helps brands make smarter decisions faster, driving real growth.
Ian Baer, the founder of Sooth, has spent over 30 years in executive roles at leading agencies like TBWA, Publicis, Rapp, and Deutsch, where he developed strategies linking emotional need states to brand differentiation. His innovative approach delivered exceptional results—9x brand acquisition growth for a consumer tech brand, 12x engagement for an insurance company, and a 70% boost in loyalty for a major airline. Realizing that AI could accelerate his methods, Ian founded Sooth in 2022, blending AI, neuroscience, and behavioral psychology to predict consumer behavior with unmatched accuracy.
Our Mission
To deliver precise and unmatched audience insights to help brands acquire, retain, and grow customer relationships profitably.
Marketing performance is facing a crisis. The Data & Marketing Association reports a 62% drop in effectiveness since 2022. Factors like audience fragmentation, brand parity, attribution issues, and the surge of impulse purchases (now 88% of consumer decisions) have made marketing results increasingly unpredictable. 72% of CMOs report inadequate budgets to meet marketing goals. In this landscape, emotional connection has become the most reliable driver of marketing success.
Harvard Business Review’s study, The New Science of Customer Emotion, found that emotional connection is the key to brand success. Brands with emotionally connected customers see 52% higher spending and 71% greater loyalty. Over time, emotionally connected customers have 4x the lifetime value and stay loyal for an average of 21 months longer. In a world of declining marketing effectiveness, emotional intelligence is the edge every brand needs.
Born from over two decades of marketing leadership, the Sooth Method is a breakthrough approach combining advanced data modeling and emotional insights. Over the past decade, this method has helped brands achieve performance improvements of 300% to 2400% within 90 days. The Sooth method helps brands make smarter decisions faster, driving real growth.
Ian Baer, the founder of Sooth, has spent over 30 years in executive roles at leading agencies like TBWA, Publicis, Rapp, and Deutsch, where he developed strategies linking emotional need states to brand differentiation. His innovative approach delivered exceptional results—9x brand acquisition growth for a consumer tech brand, 12x engagement for an insurance company, and a 70% boost in loyalty for a major airline. Realizing that AI could accelerate his methods, Ian founded Sooth in 2022, blending AI, neuroscience, and behavioral psychology to predict consumer behavior with unmatched accuracy.
Want to know how Sooth can help your brand?
Contact us for a complimentary custom audience audit that provides a sneak peek at the hidden insights only Sooth can uncover about your customers, category, and competition.
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