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We reduce marketing risk by applying data, artificial intelligence and human intellect to connect only the most meaningful brand content and experiences with the people who need your product, so everyone wins.
A precise emotional blueprint that decodes the decision-making priorities of any audience, business, or consumer. Don’t guess what your customers are thinking. Know.
soothscape
Rich, nuanced audience dossiers that make personas things of the past: a singular set of truths to inform creative, media, CX, and more.
soothmap
A comprehensive, audience-specific user manual employing game theory so your brand can meet peoples’ needs at every decision point—and drive performance through the roof.
