Marketing should help more and hurt less.

When you understand what people really want from your brand, everyone wins.

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The patent-pending sooth method unlocks the science of consumer understanding – making marketing work better for clients, creators and consumers.

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What We Do

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Our mission

We reduce marketing risk by applying data, artificial intelligence and human intellect to connect only the most meaningful brand content and experiences with the people who need your product, so everyone wins.

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How we sooth


Our precise, unique, actionable blueprint for customer connection.


One, data-verified set of truths to drive creative, messaging, CX and media.


The ultimate navigation tool to anticipate and meet needs at every point of consumer interaction.

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