Emotional
Logic
Interface
There’s no AI like ELI.
ELI is Sooth’s proprietary intelligence layer
ELI decodes the emotional, practical, and situational signals behind human decisions and turns them into strategy that performs. It doesn’t generate content. It doesn’t guess. It predicts what people need, want, and respond to with 91% accuracy. And it powers every product in the Sooth System.
What only ELI sees
Where traditional AI mimics language, ELI isolates the signals that actually move people.
- Emotional needs that build trust, loyalty, and intent.
- Practical constraints that determie urgency and fit.
- Situational context that reshapes pririties, moment to moment.
ELI scores every signal by how much it influences action, so your team knows what to lead with, who to target, and when to move.
ELI was built to detect and eliminate the Four Horsemen of Marketing Failure:
Wasted Spend
Up to 80% of ad spend delivers zero measurable return. ELI detects where performance will be lost before a dollar is spent, showing which channels will overdeliver, which will underperform, and which should be sidelined entirely
What It Is
A precision-built audience intelligence system that reveals what drives your customers, prospects, competitors, and missed opportunities—before they act.
What Makes It Different
We replace demographic segmentation, behavioral proxies, and static personas with data-verified emotional, attitudinal, and situational drivers tied directly to action.
We draw from 220 million U.S. individuals, refreshed weekly and mapped across more than 100,000 unique signals—with coverage of 100 million more across 20 global markets.
We decode how people see themselves, make decisions, process change, and define value—then connect that directly to where they show up, how they choose, and what moves them to act.
What You Get
Audiences built from emotional, attitudinal, and situational drivers—not proxies or lookalikes
Decision models showing what people seek, what moves them, and what shuts them down
MediaLine: predictive channel strategy combining marketing mix modeling with real-time signal—so you know where to show up, and why it'll work
A unified set of truths aligning brand, media, creative, leadership, and internal teams
Built to Fit Your Brand, Budget, Scale, and Challenge
Core FACTs Express
One audience. Full emotional decoding. Investment-ready MediaLine guidance. Built for speed.
Core FACTs Signature
Scalable to any number of audiences. Full messaging and media strategy. Customizable by scope, region, and vertical.
Core FACTs Enterprise
Designed for complex segmentation, multinational execution, or layered B2B environments. Adds advanced mapping, message calibration, and internal team integration.
The path to better decisions starts with your Signal Snapshot. Click "Let's Talk" above to get started.
Content Misfires
96% of unhappy customers leave without saying a word. No feedback. No warning. Just silence—and churn. ELI shows you which messages will resonate, which will fall flat, and how to close the gap before the market walks away.
What It Is
SoothScore tells you whether your creative will connect—and why—using verified emotional and behavioral signal from your actual audience.
Why It Matters
Most ideas get approved by instinct or committee—two common forms of cognitive bias that often keep the right work from your customers, SoothScore shows what resonates, what misses, and what moves people—before you commit time, budget, or belief.
What You'll Walk Away With
Emotional resonance scores by audience and concept
Comparisons across versions, formats, and pitches
Signal-backed answers to what to lead with—and what to leave behind.
The path to the right creative starts with your Signal Snapshot. Click "Let's Talk" above to get started.
Invisible Competitors
60% of the customers who leave your brand switch to a competitior you're not currently tracking. Often one outside your category, driven by shifting priorities you never saw coming. ELI exposes competitive threats early by detecting signal changes in trust, relevance, and emotional alignment. It shows you when you’re losing share-of-requirement, and where to reposition before the damage shows up in your numbers.
Misleading Metrics
Vanity metrics like clicks, awareness, and page views cost the average brand 35¢ on every dollar spent. They look impressive—until the results don’t show up. ELI replaces signal waste with performance clarity.It connects audience behavior to business outcomes—so marketers, CEOs, CFOs, shareholders, and boards finally see the same numbers: what drove action, what delivered ROI, and what to do next.
What It Is
SoothTracker monitors brand performance against named competitors, showing how emotional affinity and brand penetration shift over time—updated weekly.
It's not a dashboard. It's a live, expert-delivered analysis of where your brand is gaining, where it's vulnerable, and where you can steal share from the competition.
Why It Matters
Traditional brand tracking is expensive, delayed, and backward-looking. SoothTracker delivers faster insight at up to 90% less cost—and tells you not just how you're doing, but how to win.
It surfaces competitive threats, switching risk, and emotional signal trends—so you can act before it impacts your business.
What You'll Walk Away With
Weekly updates on brand affinity and penetration across named competitors
Clear visibility into switching risk, whitespace, and brand vulnerability
Actionable insights on where to defend—and where to steal share
The path to smarter moves starts with your Signal Snapshot. Click "Let's Talk" above to get started.
SEE
The Sooth Emotion Engine.
SEE quantifies the emotional, practical, and situational drivers of real-world decisions—then ranks them by impact. It powers every Sooth product or can be used independently.
Scores which emotions drive action—by intensity, frequency, and role
Maps signals to the buyer journey using real-world behavioral data
Predicts outcomes with 91% accuracy across strategy, message, and spend
Built on over 100 million verified signals and 300 million modeled individuals
Core FACTs
Predictive Audience Playbook.
Core FACTs (Fast, Actionable, Cost-Effective, Timely) turns SEE audience blueprints into verified direction —who to target, what drives them, where to show up, and when.
Emotional priorities by audience, category, and context
Ranks drivers by relevance, urgency, and strength of influence
Replaces personas, funnels, and outdated clusters
Aligns messaging, media, and creative to emotional readiness
SoothScore
Predictive Creative Optimization.
SoothScore predicts how your content will perform—before it runs. It scores concepts against the emotional and behavioral drivers proven to influence action.
Scores creative at any stage—from concept to execution—against SEE audience blueprints
Identifies emotional gaps and guides multiple rounds of optimization
Compares your work to competitive signals to reveal strengths and white space
Reduces wasted spend, testing cycles, and message misfires
SoothTracker
Real-Time Competitive Analysis.
SoothTracker keeps you ahead of emotional shifts and category moves—like a living, signal-based SWOT. It shows where you’re gaining ground, where you’re at risk, and what your competitors aren’t seeing.
Tracks category share of emotional requirement by audience
Monitors penetration, favorability, and momentum in real time
Pinpoints risk and opportunity by brand, message, or channel
Surfaces emerging drivers before the competition can respond
RISE
Reclaim Intelligence Scoring Engine.
RISE scores where you’re winning, where you’re wasting, and where to improve. It audits media, messaging, and targeting to benchmark performance—and systematically replace 80% or more of wasted spend with working signal.
Signal Audit: Predictive analysis of performance improvement potential
Reclaim Index: Measures wasted spend on media and testing
Performance Index: Benchmarks results improvements in real time
Identifies high-value optimization opportunities across the funnel
Want to stop guessing and start knowing what really drives your audience?
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Let us build you a complimentary, customized Signal Snapshot that reveals what drives your audience—and what your competitors are missing.
We'll bring you:
A live, private walk-through of real-time insights
Three strategic takeaways you can use immediately
A preview of how Sooth turns signal into performance
No dashboards. No demos. No AI theater.
Just a glimpse of the intelligence your brand could be using within weeks.