How B2B Brands Can Win Over Gen Z Decision-Makers

In this episode of the B2B Content Show, Ian Baer discusses how Gen Z is a generation shaped by the digital world, with a strong presence on social media and mobile devices. For many in this group, climate change is the greatest existential threat, and in the West, many are beginning to question the traditional capitalist framework. As this generation becomes a dominant force in the workforce, it’s essential for B2B marketers to understand their motivations, values, and preferences. In this podcast, Ian Baer and Jeremy Shere delve into what makes Gen Z tick, what drives their purchasing decisions, and how B2B brands can adapt their marketing strategies to effectively engage this dynamic demographic. They discuss how to create content that resonates with Gen Z and drives meaningful conversions.

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