3-Step Formula to Emotionally Connect With Your Audience

In Episode 197 of the If You Market They Will Come podcast, Ian Baer, founder of Sooth, discusses the foundation of successful marketing: audience connection. He introduces a patent-pending, three-layer process involving data ingestion, AI-driven psychographic screening, and alignment with ten emotional elements that influence purchasing decisions. This method aims to help brands identify and engage the "swing vote" consumers who are pivotal in choosing their products.