AI, Trust & the New Rules of Marketing

In BeanCast episode 769, titled "Joe Was Right," Ian Baer, founder of Sooth, engages in a dynamic discussion with host Bob Knorpp and fellow panelists Saul Colt and Samuel Monnie. The conversation delves into the evolving landscape of marketing, focusing on topics such as the impact of AI-driven tools like Deepseek, the transformation of consumer consideration sets, and the significance of YouTube's community features. Baer emphasizes the necessity for brands to adapt to these changes by fostering genuine connections and understanding the emotional drivers behind consumer decisions. The episode also touches on the challenges of maintaining brand trust in an era of rapid technological advancement and shifting consumer expectations.

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