AI, Social Media, and Retail Trends Reshaping Marketing

In Episode 760 of The BeanCast, titled "I Guess We Need a Farmer," Ian Baer, Chief Soothsayer at Sooth, joins host Bob Knorpp and Farrah Bostic of The Difference Engine to explore the nascent role of AI in marketing, the influence of social media on political discourse, and the rise of impulse buying and dynamic pricing in retail. The panel notes that AI's integration into marketing is still in its early stages, with strategic uncertainties surrounding platforms like ChatGPT and Google's AI-driven search monetization. They also discuss how social media platforms, such as TikTok, are reshaping political outreach and news consumption. The conversation concludes with insights into how these technological and social shifts are transforming consumer behavior and retail strategies.