Why Gen Z Women Trust the Jenners Over Financial Experts

In the News
September 25, 2023

Why Gen Z Women Trust the Jenners Over Financial Experts

Gen Z women turn to Kylie and Kendall Jenner for financial advice, favoring relatable role models over traditional experts

A recent study reveals that Gen Z women increasingly seek financial guidance from celebrity figures like Kylie and Kendall Jenner, rather than traditional financial advisors. This shift highlights a preference for relatable, self-made role models who share their financial journeys on social media platforms. By observing the Jenners' approaches to wealth and entrepreneurship, Gen Z women find inspiration and practical advice that resonates with their values and experiences.