Most Brands Miss What Drives 93% of Consumer Behavior

Most brands still treat marketing like guesswork—ignoring the emotional, social, and practical needs that drive 93% of consumer behavior. Despite having access to data on things like community values, life challenges, and social beliefs, fewer than a third of marketers use it. The result? Messages miss the mark, budgets get burned, and opportunities slip by. If you want your brand to resonate, it’s time to stop flying blind and start seeing what really moves people.