The Best Award? A Customer.

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Hot Steaming Cup of Truth

The Best Award? A Customer.

September 24, 2025

Does Reach Equal Relevance?

September 17, 2025

The Audience Targeting Mistake Costing You ROI

September 10, 2025

Hot Steaming Cup of Truth
September 24, 2025

The Best Award? A Customer.

Awards feel great. But if your campaigns don’t drive sales, you’re targeting judges—not customers.

Award-winning campaigns are performing at their lowest levels in years. The gap between what the industry celebrates and what customers actually respond to is only growing.Awards matter, but customers and profits are the real wins. This is what resonates with your CFO.

The most valuable trophy? A customer.

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