Does Reach Equal Relevance?

Reach used to mean efficiency. Frequency used to mean effectiveness.

Now they’re just the fastest way to burn your budget. A broad reach without relevance yields less than 0.1% click-throughs—and even fewer conversions. Reaching more people without the right signal doesn't necessarily result in more sales; it's a waste of resources.Focus on relevance, not reach. Tighten your spend, triple your conversions, and beat the biggest competitors.