The Audience Targeting Mistake Costing You ROI

Targeting people only when they’re ready to buy? Too late. Demographics and past purchases account for only 7% of buying decisions—yet most marketing efforts rely only on these weak signals.The fundamental drivers should be on the other 93%: emotional, practical, and situational signals. That’s where performance 10x happens. Let us tell you who to target, when to target, how to target, and where to target.