3 Steps for Social Media Shares

That's what we call Hidden Social—and it converts three to four times better than public engagement.Here's how to actually design for it:

1️⃣ Determine what content is shared 1:1.

2️⃣ Identify where your audience is sharing.

3️⃣ Add trackable links, allowing you to measure Hidden Social, finally!

Most brands skip all three, chasing noise rather than genuine growth.