Gen Z Shops Like a Game—Is Your Brand in Play?

Gen Z isn’t just scrolling—they’re spending. With 1 in 5 already earning six figures and the majority starting their buying journey on social media, this generation holds real economic power. Brands that want in need to stop thinking of social as just a content channel—and start treating it as the first (and sometimes only) storefront. To tap into Gen Z’s purchase behavior, your strategy needs to be fast, authentic, and embedded where they actually shop: in feeds, DMs, and creators’ worlds.