Musk vs. Twitter: Bold Rebrand or Brand Breakdown?
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August 2, 2023
Musk vs. Twitter: Bold Rebrand or Brand Breakdown?
Genius or downfall? Musk's Twitter rebrand has people guessing—but when your personal brand is bigger than the platform, anything can happen
Elon Musk’s rebranding of Twitter has sparked debate: is it a bold move or the beginning of the end? One thing’s clear—Musk’s personal brand carries more weight than Twitter itself ever did. Whether it’s a masterstroke or a misstep, the outcome will say a lot about the power of personal branding in shaping major platforms. We'll see how it plays out.
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