Why Facebook May No Longer Reach Your Boomer Audience

If your brand’s Facebook content isn’t delivering results, you’re not alone. This piece breaks down why Baby Boomers—once core to Facebook’s value—are shifting their attention elsewhere. While many marketers keep flooding the feed, the smarter move may be targeting Boomers on screens they actually use now, like connected TV or curated email. If you're chasing ROI, it's time to rethink where you're showing up.