The New Pharma Playbook: AI, Emotion, and Patient-Centric Messaging

In the article "Today’s New Messaging Mix: The State of Pharma Marketing in 2024," industry experts, including Ian Baer of Sooth®, discuss the transformative trends shaping pharmaceutical marketing. Key insights highlight the integration of artificial intelligence to personalize patient experiences, the importance of emotional connection in messaging, and the move away from traditional celebrity endorsements towards more authentic, patient-focused narratives. The roundtable emphasizes that understanding and addressing the emotional and practical needs of consumers is crucial for effective engagement in the evolving healthcare landscape.