Brands Can Still Win with Micro-Influencers Who Feel Real

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June 17, 2025

Brands Can Still Win with Micro-Influencers Who Feel Real

Despite fears that micro-influencers are losing their charm, their ability to drive ROI remains strong if brands are willing to adapt.

The influencer landscape is changing — and it’s not just about reach anymore.As micro-influencers level up in polish and production, the question isn’t “Are they real?” It’s “Are they still relatable?” Featured in Adage, Sooth unpacks how audiences respond to evolving influencer personas and what brands need to understand to keep emotional connection intact.

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Brands Can Still Win with Micro-Influencers Who Feel Real

Despite fears that micro-influencers are losing their charm, their ability to drive ROI remains strong if brands are willing to adapt.