5 Mistakes Cannabis Marketers Keep Making—and How to Fix Them

Here are the five most consistent mistakes cannabis marketers continue to make, along with insights on more effective ways to connect with their consumers.

#1. Selling the High Instead of the Why

#2. Talking Premium, Not Proving It

#3. Marketing to a Myth

#4. Mistaking Wellness for Warmth

#5. Mistaking Attention for Meaning

The through-line in all five mistakes is simple: marketers keep projecting when they should be perceiving.

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