AI Isn’t the Answer: Strategy Is What Sets Brands Apart

This piece in Total Retail Magazine calls out the growing divide in retail: brands that use AI to fuel smarter, faster decisions—and the ones just spinning their wheels. Ian Baer breaks down how real leaders approach AI as a growth engine, not a cost-cutter, while others slap it on like a buzzword. If you’re not using AI to drive action, you’re already behind. Time to rethink what “AI strategy” actually means.