How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back
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Thought Leadership
Thought Leadership
July 31, 2025
How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back
Vanity metrics frequently mask underperformance and contribute to the growing credibility gap between marketing, business leadership and corporate shareholders.
Vanity metrics contribute to the disconnect between flashy metrics and business reality. Shockingly only 63% of Fortune 500 companies have a chief marketing officer or similar. This has created a clear message that marketing has failed to speak the language of business outcomes, therefore is losing its seat at the decision making table. The more marketers can show how their efforts directly lead to growth and value the more they’ll be included in the room where the budget is allocated.
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