Why Emotional Insight Is the Loyalty Engine Brands Need

On the Rethink Marketing Podcast, Ian Baer, founder of Sooth, discusses the critical role of emotional understanding in modern marketing. He emphasizes that while data and technology have transformed the industry, they often fall short without genuine emotional connections. Baer highlights how brands like Hilton, Lululemon, and T-Mobile have successfully built loyalty by anticipating customer needs and fostering emotional relatability. As AI continues to evolve, Baer argues that integrating emotional insight is essential for brands aiming to resonate with consumers and drive meaningful engagement.