Why Emotion and Strategy Are Reshaping Modern Brands

Ian Baer returns to The BeanCast to join host Bob Knorpp and fellow industry leaders for a dynamic conversation on the evolving world of brand strategy. In this episode, Ian shares insights on how emotional intelligence, AI, and changing consumer behavior are reshaping the way brands connect with their audiences. From rethinking outdated marketing models to navigating the pressure to perform in an oversaturated space, the discussion highlights what it takes for modern brands to stay relevant, resonant, and results-driven. Whether you're in branding, strategy, or media, this episode delivers sharp takeaways for anyone aiming to lead with empathy and impact.

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