Gen Z Buys Inspiration—Not Just Products or Brands

In Episode 129 of the Marketing With Empathy podcast, Ian Baer, founder of Sooth, discusses how Gen Z's shopping behavior is driven by a desire for inspiration rather than mere product acquisition. He emphasizes that this generation seeks authentic, emotionally resonant experiences, prompting brands to adopt empathetic marketing strategies. Baer highlights the importance of understanding the emotional nuances in trends, culture, and technology to effectively engage with Gen Z consumers.