Inspiration + Impulse: The New Formula for Driving Sales

In today’s marketplace, the real drivers of purchase aren’t just need or logic—they’re inspiration and impulse. These two emotional bookends of modern commerce redefine how we must see and serve our customers. Whether you're selling to businesses or consumers, success depends on your ability to spark desire and respond instantly when emotion strikes. Inspiration creates intent, while impulse turns it into action—and if your brand isn't present in both moments, you're likely missing out on a majority of potential sales. To thrive in this new era, marketers must go beyond demographics and timing—they must understand what moves people, emotionally and behaviorally, at every step of the journey.

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