Sooth Uses Predictive Intelligence to Humanize Marketing

Ian Baer has launched Sooth, a strategic consultancy created to bridge the “human-data gap” in modern marketing. Recognizing that many brands struggle to build authentic, emotionally resonant connections with consumers, Baer developed Sooth to turn data into actionable insights that drive real engagement. By blending AI with human expertise, Sooth delivers emotionally intelligent, data-driven strategies that align with core human values. Drawing on robust sources like the Helixa database, Sooth helps brands move beyond generic messaging to create personalized experiences that foster loyalty and long-term growth.

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