Why Emotional Connection Is Your Brand’s Sharpest Edge

In “What’s So Funny Bout Peace, Love, and (Emotional) Understanding?”, Sooth founder Ian Baer explains how emotional connection reshapes the way brands engage customers. In a market full of noise, he argues that data alone isn’t enough—what drives real results is understanding how people feel in the moment they decide. With Sooth’s AI tools, brands can decode emotional signals to build trust, loyalty, and relevance. Empathy, he says, isn’t fluff—it’s the foundation of performance.