Personalized Service Wins Boomers—and Boosts Brand ROI

A study by Sooth, featured in Chain Store Age, reveals that Baby Boomers are 32% more likely than other generations to choose brands that provide excellent, personalized customer service. This preference underscores the importance of emotional connection in driving brand loyalty and return on investment. As Boomers continue to engage with both traditional and digital shopping channels, brands that prioritize personalized experiences are more likely to capture this demographic's attention and spending power.