Predict Audience Behavior Instantly with Eli, the Emotional Logic Interface Built for Marketers

Sooth, the leader in predictive emotional and behavioral intelligence for marketers, has launched Eli, the Emotional Logic Interface—a proprietary AI system that predicts audience behavior before it happens. Powered by data from over 300 million individuals across 20 countries and 100,000 emotional and behavioral signals, Eli decodes the emotional, practical, and situational drivers behind 93% of buying decisions—far beyond what demographics or transactions can explain. Designed to empower marketers, not replace them, Eli transforms signals into precise recommendations that improve marketing performance by 5–12x and cut wasted spend by up to 80%. Key capabilities include emotional blueprinting, real-time creative scoring, predictive audience modeling, and ROI-driven media strategy. Unlike most tools focused on the past, Eli is built to anticipate what’s next—helping brands move faster, connect deeper, and act with clarity. Learn more or request access at eliwashere.ai.