Sooth Teams Up with Kestrel to Power Emotion-Driven Strategy

Sooth founder Ian Baer has partnered with Kestrel Consulting’s executive network to introduce a new era of emotionally intelligent brand strategy. Leveraging Sooth’s AI-driven approach, Baer deciphers the emotional drivers behind consumer decisions, enabling brands to forge deeper connections and enhance loyalty. This collaboration aims to equip business leaders with tools to navigate complex markets by aligning brand strategies with authentic consumer needs.