Can Celeb Stays Help Airbnb Rebound This Summer?

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September 18, 2023
Can Celeb Stays Help Airbnb Rebound This Summer?
Airbnb partners with celebrities to offer free stays amid supply-demand imbalance, but concerns remain over whether the strategy will revive the brand
Ian joins NewsNation to discuss Airbnb's decline in revenue and an oversupply of listings across key markets. In an effort to reinvigorate interest and attract travelers, the platform has partnered with celebrities like Gwyneth Paltrow, Ashton Kutcher, and Mila Kunis—offering free stays in their homes. These high-profile endorsements are designed to create buzz and appeal to consumers looking for unique, experience-driven travel options, while helping Airbnb differentiate in a crowded market.
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