Target’s Backlash Proves You Can’t Market to Everyone

Target’s attempt to straddle the line in a heated cultural moment backfired—hard. After backlash over its perceived "anti-woke" stance, the brand found itself caught between conflicting consumer values, failing to meaningfully address either side. The real issue? Ignoring the emotional and cultural needs of a diverse customer base. In trying to avoid controversy, Target invited it. The takeaway: brands must understand their full audience—not just part of it—to navigate sensitive topics without losing trust.