Decision Fatigue Broke Marketing—Here's How to Fix It

In his Ad Age article, "Decision Fatigue Broke Marketing—Here's How to Fix It," Ian Baer, founder of Sooth, addresses the growing challenge of decision fatigue in consumers. He explains that the overwhelming number of choices and constant information bombardment have led to decreased marketing effectiveness. Baer advocates for a shift towards emotionally intelligent marketing strategies that prioritize genuine connections over transactional interactions. By understanding and addressing the emotional needs of consumers, brands can cut through the noise and foster lasting loyalty. This approach emphasizes the importance of empathy and authenticity in modern marketing practices.