How Sooth Turns Emotion Into Marketing That Performs

In this Pulse 2.0 interview, Ian Baer shares how Sooth leverages AI and proprietary algorithms to analyze the habits of 200 million consumers, providing brands with actionable emotional insights. By focusing on emotional connection, Sooth helps companies understand the underlying motivations of their customers, leading to more effective marketing strategies and improved performance. Baer's approach emphasizes the importance of empathy in marketing, offering a fresh perspective on how brands can connect with their audiences in meaningful ways.