Gen Z Buys Moments, Not Merchandise—Is Your Brand Ready?

For Gen Z, shopping isn’t transactional—it’s experiential. With 97% using social media for inspiration and 95% of their purchases driven by the desire to create or enhance an experience, this generation treats every brand interaction as part of a bigger narrative. They’re not looking for products—they’re looking for moments, meaning, and self-expression. Brands that want to stay relevant need to show up not just as sellers, but as co-creators of identity and experience.