How Social Media Is Reshaping Politics and Brand Trust

On LiveNOW from Fox, Sooth founder Ian Baer unpacks how social media is transforming the political and brand landscape heading into the 2024 elections. He weighs in on Ron DeSantis’s glitchy Twitter Spaces announcement, showing how even high-profile campaigns can backfire when tech stumbles. Baer also dives into the Target controversy, pointing out how failing to address diverse customer values can tank brand trust. The big takeaway? In today’s climate, brands and candidates alike need emotional intelligence and cultural awareness to survive the scroll.