“Soothrbowl Sunday” Reveals Which Super Bowl Ads Hit Emotion

During the 2023 Super Bowl, Sooth, led by founder Ian Baer, introduced "Soothrbowl Sunday," a live-streamed event providing real-time analysis of commercials. Alongside producer David Brody and marketing expert Meghan Peters, the team evaluated ads based on Sooth's proprietary emotional metrics, offering viewers immediate insights into which commercials effectively connected with audiences. This initiative highlighted the growing demand for instant feedback in advertising, emphasizing the importance of emotional resonance in brand messaging.