Emotional Intelligence, Gen Z, and the Future of Marketing

In this episode of Blood, Sweat, and CPMS, host Kurt Donnell welcomes Ian Baer, Founder of Sooth, for a deep dive into the emotional drivers shaping modern consumer behavior. They unpack how Gen Z shops with instinct and purpose, why emotional clarity beats traditional demographics, and what brands need to do to stay relevant. From evolving expectations to real-time decision-making, this candid conversation reveals how marketers can create stronger connections in an impulse-driven world.