Why Gen Z ROI Takes More Than Just TikTok

TikTok may dominate headlines, but it’s only one piece of Gen Z’s digital world. Platforms like Discord and Reddit are where real conversations and deep engagement happen—and where brands can build lasting connections. As TikTok returns to the App Store, marketers should resist the urge to go all-in on one platform. Understanding the full social media landscape is the key to turning engagement into measurable ROI. If you're not seeing the full picture, you’re missing where the real influence lives.