How AI + Empathy Can Revive Real Ad Creativity

In this episode of Customerland, Ian Baer, founder of Sooth, discusses how AI can help brands reconnect with consumers on an emotional level. He argues that while data-driven marketing has become the norm, it often lacks the empathy needed to truly resonate with audiences. By integrating AI with emotional intelligence, brands can create more authentic and effective advertising that speaks to the real needs and desires of their customers. Baer shares insights from his 35 years in the industry, emphasizing the importance of balancing technology with human understanding to revitalize ad creativity.

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