OpenAI’s Super Bowl Win: Making AI Feel Human and Approachable

In “Creatives React: OpenAI’s Super Bowl Ad Dumbs Down AI for Average Joes,” Sooth® founder Ian Baer praises OpenAI’s 30-second “Intelligence Age” spot for stripping away AI’s mystique and inviting less tech-savvy viewers to try ChatGPT immediately. Baer notes that with around 80% of viewers multitasking on second screens, the ad’s clear, pointillism-style animation and relatable innovation narrative likely drove strong engagement—especially compared to more abstract AI ads. His verdict: mission accomplished in making AI truly accessible.