How Emotion, Gen Z & AI Are Redefining Brand Loyalty

In this episode of The CPG Scoop, Ian Baer, Founder and Chief Soothsayer of Sooth, delves into the transformative power of emotional connection in marketing. He highlights that consumers who feel emotionally connected to a brand tend to remain loyal for an average of 20 months longer. Baer also discusses the significant influence of Gen Z on purchasing behaviors and emphasizes the growing role of AI in anticipating consumer needs and identifying patterns. With over three decades of experience in leading marketing agencies, Baer shares insights on how brands can leverage these elements to foster deeper relationships with their audiences.