How the Harris Campaign Gets Gen Z with Platform-Smart Content

The Harris campaign isn’t just engaging with the younger electorate online—they’re customizing their content to fit each platform’s unique style and audience. From Instagram stories that highlight key moments of her campaign to TikTok videos featuring trending challenges and memes, the strategy is all about relatability and authenticity. On Facebook, the campaign uses longer posts and detailed updates to engage voters, while Snapchat’s short, visual-focused format allows for quick, punchy content that resonates with younger voters on the go. By tailoring messaging to each platform’s strengths, the Harris campaign is making sure they meet voters where they are and speak to them in ways that feel natural.

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