Want Gen Z’s Attention? Follow Them to the Right Platforms

If Gen Z is your target, it’s time to rethink where you’re showing up. Traditional platforms won’t cut it—TikTok, Discord, and even Tumblr are where real community engagement happens. These platforms aren’t just content hubs; they’re where Gen Z builds identity, explores interests, and connects over shared values. Brands that get it are investing where the conversation actually is. Are you?