Inside Gen Z’s Mind: What Today’s Brands Are Missing

Sooth’s latest study uncovers the key behavioral drivers shaping Gen Z consumer decisions. Leveraging AI-powered psychographic models and analyzing data from surveys, social media conversations, and media consumption across a base of over 200 million individuals, the study reveals how Gen Z is uniquely influenced by social media, personal relationships, and gamification. These findings offer a deeper understanding of what motivates this generation—and how brands can meaningfully connect with them in an increasingly digital and emotionally-driven marketplace.

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