Gen Z Wants to Shop Where They Scroll—Are You Ready?

Sooth’s latest analysis highlights Gen Z’s deep engagement with social media, revealing that over 40% of users actively manage seven or more accounts—and nearly 25% manage 11 or more. Despite their wide platform usage, Gen Z’s top social media activities are heavily concentrated on TikTok and Snapchat. These platforms dominate their daily digital interactions and shape brand preferences. Notably, 46% of Gen Z consumers are more likely to favor brands that enable direct purchases through social platforms, emphasizing the growing influence of social commerce on their buying decisions.

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